About boo

boo gemes is a distinctive lifestyle brand that is dedicated to today's modern woman. The collection embodies the personal style and spirit of its founder, Boo Thayer Gemes. Perceiving a void in the market for fun, stylish and affordable separates, Boo has created a collection that appeals to women of all ages.


Boo's background in art history helped prepare her for the career she enjoys in the fashion industry today. As a leader in trend research and forecasting, Boo has partnered with a wide range of retail and wholesale customers on product development and merchandising strategies. During her career, Boo has traveled the fashion markets of Europe and Asia. Her keen fashion sense, coupled with her sales and manufacturing background, have allowed her the opportunity to create a stylish lifestyle collection that encompasses great fit at a realistic price point.


Boo Thayer Gemes grew up outside of Philadelphia. Her fun, timeless fashion is inspired by her early years playing sports and riding horses in the country. "I love to conjure up favorite memories. One memory that best typifies my fashion aesthetic is that of the summers I spent working at the Saratoga race track. This was the best of all worlds for me! I loved the early mornings. I loved the excitement and glamour. We were at the barn by 5:30am, exercising on the track by 6, showered and dressed for the races by 2:00. Some days we would allow time for tennis or water skiing. We would often finish off the day with a dinner or black tie event at night..."


I design clothes for real people, clothes that I want to own and wear. Like many people, there are days you want to dress up and there are other days you don't get out of your jeans!


A favorite in the collection are the great fitting jeans and pants. You can pair the jeans and pants with a fun duster or sexy sequin top...Another staple, tunics and dresses, always feature an element of surprise, including colorful prints and patterns, bright colored linings with jeweled or embroidered details. Clothes should be fun, and the boo gemes collection captures this positive spirit.


Boo is a married mother of two teenage daughters. Her husband, Ken Gemes, owns Edwin Gemes Ltd., a successful interior design business, based in Bronxville, New York. Boo manages to balance the fast paced world of running her fashion brand, while equally enjoying busy days of watching her girls play sports, playing sports herself and entertaining with friends.


The boo gemes collection can be found at better specialty boutiques, online at www.boogemes.com or through trunk shows. For more information on the boo gemes trunk show schedule, click here.